When looking for a coach there are three questions to consider

Author: Martin Goodyer MBPsS, MISCP

Martin Goodyer is an expert coach. Author of books and papers on coaching and currently completing a PhD in workplace coaching, Martin is internationally recognised as a leader in coaching development. As Director of coaching at the Canary Islands based International Academy for Business Coaching and Training (iABCt) he teaches cutting edge business coaching techniques and approaches.


First, and most important is, does my potential coach know’ how to coach’ me to achieve the results I want? Secondly, is my potential coach able to flex their approach to make it meaningful, relevant, and appropriate for me? Then thirdly, am I convinced that this coach has the depth of psychological knowledge and underpinning to ensure that any changes I make or successes I have are sustained?


When applying this test to Karen Young and Naomi Howard, the fact that both were personally tutored by me on the iABCt Professional Coaching programme suggests something important. It not only tells you that they undertook a year-long programme of education and practice using sophisticated approaches to executive and behavioural change coaching, but it also guarantees that they know what coaching is, and how to ‘do’ it. I know this because they have been tested in live coaching situations and have proven beyond doubt they’re capable of successfully helping people change. I also know that they are acutely aware that coaching has not happened unless a person’s behaviour has changed; they know that words don’t always speak the truth whereas actions rarely lie.


The second test speaks to their experience beyond the field of coaching; each has a deep background of business experience ranging from very senior human resource roles to that of start up business entrepreneurs. Therefore, there can be no doubt that their range of experience when combined with coaching expertise makes flexibility a certainty.


The third test reflects the in-depth knowledge they have accrued during their successful careers dealing with often very senior people; both have accreditations with the Chartered Institute of Personnel and Development, and their course of study at the iABCt included the most relevant psychological approaches to Executive and Business Coaching. In short, these two coaches have outstanding training, extensive business experience, and a deep understanding of what makes a person behave as they do… and how to change it.


If I were choosing a coach I would look no further than either of them.”